Graciela Salazar

Account Director

She holds a Bachelor’s Degree in Marketing from Escuela Argentina de Negocios, specialized in Public Relations (University of Palermo) and Comprehensive Marketing Communications (UB).
She has worked as Communications Manager at Alpargatas S.A., where she was responsible for the creation and leadership of the Communications Department for one of the Company brands. She has developed action and commercial communications plans, interacting with Communication Agencies, and was in charge of events addressed to opinion makers and Sports Media and Institutions. She was responsible for the development of the Company’s Trade Marketing Management and the Retail strategic and visual plan, leading commercial teams in the Company.